What you need to write for yourself.
What you ought to write for others.
What you enjoy writing.
What you enjoy having written.
What they tell you they want you to write.
What they secretly want you to write.
What they don’t know they want you to write.
What they will actually take the time to read.
What they will be better for having read.
What will catch their attention.
What will earn you a living.
What represents who you are.
What you realize you could have written.
What it takes for you to start with a blank page.